They had a promotion where you always got 2 pizzas for every one you ordered—you didn’t get a pizza, you got “pizza, pizza.” Great guy—he and his wife (to whom he stayed married) remained down-to-earth even after they became billionaires.
Remember when gas prices spiked very bad under Obozo? Food was going up including but not limited to price of flour? Lots of places had to raise price of food to stay afloat but Little Ceasers held firm on the $5.00 pizza and sales did not die for them, in fact I look back now and wonder if sales jumped? People still bought from them daily maybe because they were the cheapest?
Always thought they were the worst pizza in town compared to Pizza Hut or Gino’s but if you are really hungry theirs was always hot, ready and somehow hit the spot.
Wow.So THAT is how it came about. I’ve wondered that for years and yes, I think I do remember that.
What a guy.