You probably haven’t driven any of the Audi S or RS series.
They def aren’t dressed up VW’s.
From what I understand; Audi’s are the best selling and most liked cars in the EU.
As far as the commercials, I don’t have cable TV service but did watch them on YouTube. The only one that really bugged me was the Lumbar 81 ad. They are basically advocating people from other countries become criminals be illegally entering our country instead of coming through the front door legally so they don’t have to live in the shadows. It also didn’t address the jobs being taken by illegals that legal immigrants or born American citizens need.