Now, if they were based in LA where loss of illegal labour might mean loss of lumber sales, I could understand their point.
But here we have plenty of locals available and willing to work, so I don't see how it can help them. 84 Lumber's CEO ought to know better, too. Her father, who founded the company, was a good conservative.
I smell chamber of commerce, the biggest influence on small construction business decisions in the USA.
Who else could influence the bottom line focused contractors to dip into the day labor pool almost over night and on such a wide spread basis?
Looks like you are right in predicting the "out West" future of 84 Lumber.
Their expansion West will have them in LA shortly--and this sympathy-seeking, tear-jerking, anti-Trump Superbowl ad will have illegals flocking to 84 Lumber down there on the Mexican border.
Like all TV ads, the motive for this 84 Lumber's TV ad is greed--making big bucks off the backs of dirt-cheap and illegal labor.
Serving as the company’s Western headquarters, the new office in Phoenix will give both existing and new stores in the region greater access to 84 Lumber services and support. Mark Mollico, a 30-year veteran of 84 Lumber, will relocate to Phoenix to open the new office and lead a team of associates in store operations and development.
84 Lumber’s expansion plans will nearly double its footprint in the west, where the company already operates 19 stores across Arizona, California, Colorado, Nevada, New Mexico, and Texas.