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To: Rufus Shinra

I predict that Outside magazine will cease publication in the next couple of years.

Marketing 101 - Pissing off your customers is not a strategy for success.


45 posted on 01/29/2017 2:34:18 PM PST by Arm_Bears (Rope. Tree. Politician/Journalist. Some assembly required.)
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To: Arm_Bears
I predict that Outside magazine will cease publication in the next couple of years. Marketing 101 - Pissing off your customers is not a strategy for success.

I doubt their white liberal readership will be pissed off by an appeal to be more "diverse". They'd probably actually appreciate articles on how to make the experience more gay-friendly.

Outside magazine is about kayaking, mountain climbing, etc. You won't find much there on the outdoor activities that conservative whites traditionally find appealing, hunting and fishing.

87 posted on 01/29/2017 3:00:24 PM PST by Wissa (Check out pussyhat.com)
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