Do they still do that process where superstar team captains choose teams, rather than the teams being the AFC vs. NFC???
Who won last years game???
An eternal question— considering that NFL football is so popular, why is its all star game the most ignored all star game of any professional sport???
My theory, and it's only a guess of a theory, is that it is a combination of two reasons, in no particular order.
First, there really are very few stars in the NFL: some quarterbacks, some wide receivers, some running backs, some kickers, *maybe* a safety or two. Most positions are filled by players who are very good at what they do, but who are not individually lauded for it by the fans. By contrast, every position in MLB has its star(s), and there are few different positions in the NHL or the NBA, so there are more individuals that fans would want to see perform. (That no one from the two best teams is in the game doesn't help any.)
Second, pro football is a bruising sport, just this side of the ancient gladiatorial bouts. The Pro Bowl by definition is NFL Lite, where players do not wish to hurt each other at the end of a long season; this is good for the players and good for the league's games-that-count in future seasons, but boring for the audience.