“Improvement” is illusory. Seems to me Apple has refined their OS/iOS to a very high level. Same with others. Marketing BS tries to gin up excitement for something “new”, but we’re all thoroughly bored by now. We know the new thing is not going to be a quantum leap.
Rumors are that Cook is looking to jettison the MacBook Pro since he cannot milk much money from it.
guess he wants to get just a lock on delivering media. That will fail.
They have about six months to get rid of Cook and revitalize the company or it will be beyond saving in its current structure.