It is redistribution of wealth, plain and simple.
There are many of us who don't see a big of a problem in giving people who need help access to basic foodstuffs such as flour, milk, etc. but we feel our blood pressure go up when we go into a store (as I did near me, where I took this picture):
I see this telecommunication BS in exactly the same light. I wouldn't have as much of a problem with helping elderly people on a fixed income who can't pay for their meds, heat, and telephone to meet their landline expenses for a variety of purposes.
Where I do have a problem is where this expands into cell phones with texting and data plans, cable access, and Internet access, because it is "just, right, and fair" (from the FCC's own statement about the Lifeline Program, which made me want to puke)
Lobster 100 years ago was so plentiful it was a food of the poor... Boston and the state of Massachusetts have a law on the books limiting the number of times each week orphans , schoolchildren and prisoners can be fed lobster.
http://gizmodo.com/lobsters-were-once-only-fed-to-poor-people-and-prisoner-1612356919