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$269 isn’t obscene even for a traditional watch. Apple managed to define the space as far as user interface and multifunction apps, rather than just fitness and health, as well as making their wrist wearable fashionable. They’re very good at that, defining whatever space they enter to the point that competitors are reduced to selling copies at a discount. The “watch” will be no different.

I had a Moto Rose Gold smartwatch for $400. It went blank one month in and I sent it back. Motorola told me they could not fix and told me to order a new one. I tried to but they only had the silver watch. Gold color band is $25 extra and rose gold is $50 extra. I went round and round with the moto rep, even offering to get the silver if they refund the $50 extra, but no go. So I called Visa and got a full refund. I now have a Citizen Ladies Eco Drive WorldTime. The only ladies watch ever to have both a battery that never needs replacement and radio controlled settings. It always has the correct day, date, and time and I never have to set it for daylight savings.

Apple managed to define the space as far as user interface and multifunction apps, rather than just fitness and health, as well as making their wrist wearable fashionable.

I thought I didn't need a watch, haven't worn one for almost 20 years, and put off getting the Apple watch. Me and my wife bought a pair on Black Friday sales, getting $140 off, couldn't resist that. We're now enjoying the utility of these devices. One example in particular.

Always had a problem contacting my wife. I would call her repeatedly, but since her iPhone was buried in her purse she didn't hear it due to outside noise or whatever. Frustrating. Now, we'll text each other and we feel the tap on our wrist from the Watch. I roll my wrist towards me, read the message, and dictate a reply to Siri which is then sent. Easy, without having to pull out the iPhone, or type anything.

Main reason I got it is for the health utilities. It reminds me to stretch, walk, run and do breathing exercises and gives me reports to the iPhone. Nice.

$269 isn’t obscene even for a traditional watch.

You're not kidding. Here are the 5 most recent reviews on ABlogtoWatch, a site that covers mostly mechanical watches:

Girard-Perregaux 1966 WW.TC. Price: $16,000
Parmigiani Tonda Quator. Price: $32,800.
Seiko Presage Automatic 60th Anniversary Edition. Price: $1,100 (A Bargain!)
Moritz Grossmann Atum Pure M ‘Mesh Dial’ Watch. Price: $13,482
Chopard Imperiale Joaillerie High Jewelry Watches. Price:$162,790

All but the Seiko is pretty much out of my price range at the moment, but I really do like the looks of the Mesh Dial one.