Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Middle-Market Woes Inspire Starbucks’s Bet on Luxury Coffee [$12 cup of joe]
Wall Street Journal ^ | December 5, 2016 | Julie Jargon

Posted on 12/06/2016 10:56:33 AM PST by C19fan

click here to read article


Navigation: use the links below to view more comments.
first previous 1-2021-4041-54 last
To: C19fan

Ridiculous as it sounds, I can’t imagine life without my daily $3.75 cappuccino (not from Starbuck’s, a local shop), but even I would balk at $12.00 a cup!!!


41 posted on 12/06/2016 11:59:49 AM PST by Behind the Blue Wall
[ Post Reply | Private Reply | To 1 | View Replies]

To: C19fan

freerepublic.com/focus/f-news/3496583/posts#90

Cue another episode of my Grey Poupon snob guy in the Rolls Royce, only this time buying a twelve dollar cup of coffee:

Grey Poupon guy: What? Only twelve dollars? You’ve got to be kiding! I only drink twenty four dollar cups of coffee. Don’t you have twenty four dollar cups of coffee?

Barrista One: Uh, let me check ... Hey, do we have twenty four dollar cups of coffee?

Barrista Two: Sure. [Barrista Two pushes the automatic espresso maker button twice and gets TWO twelve dollar cups of coffee and then pours both into a larger cup]

Barrista One: Sir, here’s your twenty four dollar cup of coffee.

Grey Poupon Guy [As he rolls away in his Rolls]: Ahhhh, you can taste the difference. This twenty four dollar cup of coffee definitely tastes twice as good as a twelve dollar cup of coffee!


42 posted on 12/06/2016 12:01:32 PM PST by catnipman (Cat Nipman: Vote Republican in 2012 and only be called racist one more time!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: catnipman

Reminds me of cigar purveyor Lew Rothman when told a competitor was selling $20 cigars, but always seemed to be out of them.

“If I could sell $20 cigars,” he quipped, “I would never run out of them. $10 cigars, I would run out of, but not $20 ones!”


43 posted on 12/06/2016 12:08:22 PM PST by jjotto ("Ya could look it up!")
[ Post Reply | Private Reply | To 42 | View Replies]

To: Yo-Yo

“This isn’t that civet coffee that is made from beans pooped out by some Indonesian cat, is it?”

could be, but even BETTER coffee comes from beans pooped out by Womp Rats.


44 posted on 12/06/2016 12:08:39 PM PST by catnipman (Cat Nipman: Vote Republican in 2012 and only be called racist one more time!)
[ Post Reply | Private Reply | To 39 | View Replies]

To: NobleFree

This is the same concept and target market as $15 cocktails. The point is not that the $8 Hendrix and tonic is any better at $15 it is to show everyone and by everyone I mean eligible females that you have the disposable income to get blasted at $15+ tip per drink. There are plenty of bars here in DFW that cater almost exclusively to the young 200k+ a year no kids crowd that is who this is targeted at. While single I spent quite a bit of time at these bar the women are gorgeous and ready and willing for the right eligible guy. They notice when you take out to pay for your drinks a $300 coach wallet and please don’t skimp on your shoes they notice that too. A $3000 Tag watch helps its all about disposable income they want you to spend some on them offer a weekend in the Bahamas and you are for sure golden.


45 posted on 12/06/2016 12:13:02 PM PST by JD_UTDallas ("Veni Vidi Vici")
[ Post Reply | Private Reply | To 19 | View Replies]

To: C19fan

I’ve never been in a Starbucks, but their coffee I used in my Keurig coffee maker tastes like all the other brands, ie, bitter water.


46 posted on 12/06/2016 12:16:01 PM PST by sparklite2 (I'm less interested in the rights I have than the liberties I can take.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: C19fan

I’ve banned them for decades so have never bought so much as their $5 coffees much less this new and improved $12 one. For that price, you could buy 2 containers of most any brand off the grocery shelf and have coffee for months. There are countless recipes online for fancied up coffee.


47 posted on 12/06/2016 12:23:44 PM PST by bgill (From the CDC sit<Pe, "We don't know how people are infected with Ebola")
[ Post Reply | Private Reply | To 1 | View Replies]

To: who_would_fardels_bear
Seems like selling overpriced, overhyped stuff worked for Apple.

Starbucks should call it iCoffee and make billions!

And Bose! Don't forget about Bose.

48 posted on 12/06/2016 12:37:59 PM PST by Quality_Not_Quantity
[ Post Reply | Private Reply | To 40 | View Replies]

To: bgill

Ditto. I got a Starbucks gift card for my bday a few months ago and gave it away.

Will not darken the door.


49 posted on 12/06/2016 12:48:10 PM PST by day10 (You'll get nothing and like it!)
[ Post Reply | Private Reply | To 47 | View Replies]

To: C19fan

50 posted on 12/06/2016 1:05:49 PM PST by EEGator
[ Post Reply | Private Reply | To 1 | View Replies]

To: C19fan

YOU WANT GOOD COFFE IN THE AM...
BUY BEANS GRIND EM AND SET ON AUTOMATIC...
BESIDES PEETS IS 100X BETTER THAT THE STARBUCK YUPPIE MILLENIAL CRAP AT AFRACTION OF THE PRICE...
WANT FANCY COFFEE... BUY A FRAPPACINO MACHINE...
YOU CAN BUY A CAR FOR THE MONEY YOU WASTE ON SBUX...


51 posted on 12/06/2016 1:57:46 PM PST by zzwhale
[ Post Reply | Private Reply | To 1 | View Replies]

To: jsanders2001

52 posted on 12/06/2016 2:04:44 PM PST by Daffynition ( "The New PTSD: Post-Trump Stress Disorder")
[ Post Reply | Private Reply | To 16 | View Replies]

To: Quality_Not_Quantity
I got one of those $500 clock radios that kinda sorta sounds better than most other clock radios.

So I guess this might work.

53 posted on 12/06/2016 2:16:58 PM PST by who_would_fardels_bear
[ Post Reply | Private Reply | To 48 | View Replies]

To: Daffynition

Duly noted. Will avoid Starbucks and save myself a lot of money...: )


54 posted on 12/06/2016 3:33:15 PM PST by jsanders2001
[ Post Reply | Private Reply | To 52 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-54 last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson