[Cicero]

It began when Evangelical Christian organizations began to put Bibles in hotels for free.

[thecodont]

It began when Evangelical Christian organizations began to put Bibles in hotels for free.

That was The Gideons, as I recall.

https://www2.gideons.org/

[ealgeone]

I believe it was the Gideons who started this. I was involved in our local chapter for a while.

The one thing I think they needed to change was switching from the KJV to the NASB.