I remember Gunne Sax. Don't think I ever owned anything from them though. My prom dress was a full length green polyester halter dress. Very simple; nothing like the fancy princess-like creations the girls wear now. I also remember the schizophrenic period when midi and maxi lengths were competing. The midis were usually ugly as sin and maxi stuff dragged in the snow and mud.
I don’t know where I first saw the dress but I had to have it. Mother never let me buy anything off the rack so I had to make everything myself. But wonders of wonders, a friend had a dress shop and got a shipment of freight damaged goods or something and asked mother to come look. I spied the dress! But it was on hold for the prom queen, la te freakin’ da, snort, couldn’t stand her. Well, she never came to pick it up so I got it! It was too large but I made it fit. A few years ago, a girl in our daughter’s class didn’t have a prom dress (long sad story) so she wore it and loved it, too.