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Is this as bad an idea as I think it is?

Referenced article is here: http://money.cnn.com/2016/11/07/news/companies/smith-wesson-name-change/index.html

1 posted on 11/21/2016 11:27:36 AM PST by Rio
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To: Rio
Sears ==> orchard supply hardware ==> Sears
Borland ==> inprise
64 posted on 11/21/2016 1:49:09 PM PST by tang-soo (Prophecy of the Seventy Weeks - Read Daniel Chapter 9)
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To: Rio

I just read that this will change the corporate/holding company name, but none of their brand names (18 or so) will change.

So, probably not so bad.


65 posted on 11/21/2016 1:51:38 PM PST by trisham (Zen is not easy. It takes effort to attain nothingness. And then what do you have? Bupkis.)
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To: Rio

Worse.


69 posted on 11/21/2016 8:07:43 PM PST by Jack Hammer
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To: Rio

My CORE AR-15 has “Good Times Outdoors, Inc.’ (Ocala, Fla.) on the lower receiver.
And Ruger single actions are scribbled all over.
Different times ladies and genitals.


70 posted on 11/21/2016 9:55:57 PM PST by tumblindice (America's founding fathers, all armed conservatives)
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To: Rio

Just a few years ago they offered a clothing line to take advantage of the highly recognized name.

Now American Outdoor?

Get your stock value up douchebags!!!!!


71 posted on 11/22/2016 4:16:08 AM PST by School of Rational Thought
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To: Rio

Worse.


74 posted on 11/22/2016 8:07:31 PM PST by Mr. Lucky
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