Ridiculous assertion from an idiot and a fool. Tires are an essential component of a car in order to function as transportation, and are always provided. However, there are many accessories for a car that a dealer will charge you an arm and a leg. Hundreds of dollars for floor mats. Thousands of dollars for stereo electronics. Same goes for step-up rails and roof racks, leather upholstery, GPS systems, heated mirrors and seats, etc. All can be provided as options and the dealer will overcharge you for them.
So why aren't you complaining about car manufacturers? Huh? I bought a 4x4 truck at the base price, and then purchased my accessories from 3rd parties and saved a bundle. Step-up rails, bed liner, bed extender, trailer hitch, etc. I did not complain to the car manufacturer because it is what it is! Same goes for any company selling goods. The add-ons are optional items. You don't have to purchase them to use the product. Apple is doing a service for their customers by providing an optional item for free. At no extra cost, that wasn't there before. You need to take some economic courses to catch up to the rest of us.