It’s not the company, but their pretentious users that aren’t well liked.
Exactly.
Hipness (as embodied in the "Get a Mac" campaign) isn't something you can buy in a clothing store, a hair salon, or an Apple store. Either you have it or you don't.
But the myth that consumer products define what you are is what sells, and Apple has used that approach very effectively.
Yep. I agree 100%.