I will say again that Trump needs to buy some airtime to reach the hinterland that only gets network news... they ain't into the net or tweeting. That vote from uninformed folks is a key to his success. He can pack the stands all he wants and get globs of twitter followers but he needs the back porch crowd that uses an antennae - not cable - and does not own a computer.
I think you might be surprised by the kind of people who are tapped in online through their phones. My area is a mixture of DC commuters and very rural types. At my local WalMart, I see senior citizens, male and female, texting away on their smart phones (annoying me, a non-smart phone user).
I agree that they are not likely Twitter or Facebook users.
Can’t guess what their primary news source might be, but I’m sure the campaign staff have the stats.
I agree Trump needs to buy air time. Unbelievable but many voters are not on the internet, twitter or Facebook.