The British and Europeans think the whole world is waiting with baited breath for the Olympics to start and that the competition has world-wide importance. My European friends don’t believe me when I say that in the US, most people don’t give a damn and many don’t know where or when the games take place.
Personally, I don’t care and won’t be watching them.
I have often wondered why I lost interest, and it is a puzzle to me. I think perhaps as another poster stated, they began spending more time on the stories and less time on the sports.
If “big sports” went away tomorrow, I would be just fine.