Stirring the emotions of females is what almost every speech is aimed at. This is the very same approach 0dungheap used in 2008.
Things I learned from the DNC.
Take everything that is moral, rational, legal, ethical and spiritual. Flip it upside down and blame the other side for the flip. Then say you will fix it by taking everything moral, legal, ethical and spiritual and flipping it because moral, legal, ethical and spiritual does not work.
And blacks.
Soccer Moms were the pandered to demographic in 2008. Not so much anymore.