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Scotch on the rocks: how an American whiskey became the UK’s favourite
The Guardian ^ | 07-17-2016 | Imran Rahman-Jones

Posted on 07/18/2016 8:53:51 AM PDT by NRx

he UK has ditched Scotland – at least in terms of its drinking habits. The nation’s most popular whisky to drink at home is no longer a Scotch, after Jack Daniel’s outsold The Famous Grouse in the past year. Sales of Jack Daniel’s in shops and supermarkets have risen by 9.3%, according to trade magazine The Grocer, while The Famous Grouse’s sales have tumbled by 14.3% in the same period.

Alwynne Gwilt is a whisky specialist for William Grant & Sons and runs the Miss Whisky blog. She sees the change as a sign of our post-recession shift in drinking habits. “There has been an upsurge in the number of people drinking at home, and Jack Daniel’s is a party drink,” she says, adding: “The Famous Grouse just doesn’t have the same excitement.”

The “excitement” associated with Jack Daniel’s comes down to its relentless advertising campaigns. And several decades of photographs of Keith Richards and Slash with bottles of Jack haven’t hurt in making it “cool” either. The rise in popularity of American barbeque food has also helped fuel the sales of Jack Daniel’s (JD is not technically a bourbon but a Tennessee whiskey, though it serves the same purpose for most drinkers) in bars and restaurants, but when they are in the supermarket, they plump for the familiar black and white label. Others are careful not to overstate the implications of these findings. Rosemary Gallagher, of the Scotch Whisky Association, is keen to put the figures into context. These figures only concern two brands – “The UK is the third biggest market for Scotch and volume of sales increased last year. Interest in the entire whisky category is welcome, and Scotch leads the way. Globally, it sells three times the amount of American whiskey.” In fact, the world’s largest market for Scotch is the US.


TOPICS: Food
KEYWORDS: lowerprices
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To: NRx

I’m not a Scotch guy. I keep a bottle of Glenmorangie original around. My friends that enjoy Scotch say it’s pretty good for cheap stuff.


21 posted on 07/18/2016 9:25:30 AM PDT by showme_the_Glory ((ILLEGAL: prohibited by law. ALIEN: Owing political allegiance to another country or government))
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To: IamConservative

It also makes a fine liniment. I swore it off the day ObaMao was sworn in, but didn’t want it going to waste.


22 posted on 07/18/2016 9:25:55 AM PDT by Vigilanteman (ObaMao: Fake America, Fake Messiah, Fake Black man. How many fakes can you fit into one Zer0?)
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To: BenLurkin

JD is relatively expensive. Other than specialty bourbons.


23 posted on 07/18/2016 9:26:06 AM PDT by corkoman
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To: BenLurkin
Jack Daniels is disgusting. I suspect they are winning on price point.

There are certainly some cheap scotches, too. I agree on the overall product, though - I gave it up for Dickel white label (or barrel select) long ago.

Jack Daniel's does provide used casks to the scotch whisky industry, though. So I guess there's some level of synergy there.

24 posted on 07/18/2016 9:26:20 AM PDT by Charles Martel (Endeavor to persevere...)
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To: Malone LaVeigh

“There’s a limit to what many people will pay for a bottle of whiskey.”

With bottles of 1960 Yamazaki Whisky sells for $53000.00, I’d say not.


25 posted on 07/18/2016 9:27:06 AM PDT by bk1000 (A clear conscience is a sure sign of a poor memory)
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To: BenLurkin

Jack daniels is the budweiser of bourbon.


26 posted on 07/18/2016 9:30:58 AM PDT by Mmogamer (I refudiate the lamestream media, leftists and their prevaricutions.)
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To: NRx

he he he he he - Sales of The Famous Grouse have fallen because they changed the label on the bottle. Idiots.

Jack Daniels is ok but i prefer Jim Beam Black.


27 posted on 07/18/2016 9:35:35 AM PDT by Liberty Valance (Keep a Simple Manner for a Happy Life :o)
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To: BenLurkin

Congratulations!


28 posted on 07/18/2016 9:37:08 AM PDT by laplata ( Liberals/Progressives have diseased minds.)
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To: Daffynition

Good, I’m a bourbon guy but I do love islay scotch’s.


29 posted on 07/18/2016 9:40:10 AM PDT by Raymann
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To: corkoman
JD is relatively expensive. Other than specialty bourbons.

JD is not a bourbon. It's a Tennessee whisky. Bourbon comes from Kentucky.

30 posted on 07/18/2016 9:41:06 AM PDT by AlaskaErik (I served and protected my country for 31 years. Progressives spent that time trying to destroy it.)
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To: NRx

Single Malt Scotch is the bomb. I tread lightly these days but it is still my favorite.


31 posted on 07/18/2016 9:41:13 AM PDT by ImJustAnotherOkie
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To: oldplayer

Keep on going for Mr. Jack’s Surgical Anesthesia Grade.


32 posted on 07/18/2016 9:49:22 AM PDT by libstripper
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To: BenLurkin

Well done.


33 posted on 07/18/2016 9:51:55 AM PDT by deadrock (I is someone else.)
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To: NRx

Yes, I can see why it's a favorite.

34 posted on 07/18/2016 9:52:07 AM PDT by bgill (From the CDC site, "We don't know how people are infected with Ebola")
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To: NRx
In our family, a bottle of Jack Daniels was the usual Christmas gift for the drinking gents who we didn't know all that well but wanted to give something to. It was always appreciated... which couldn't be said for some of the alternatives. When I got old enough to imbibe, I couldn't see what the fuss was all about, as I preferred more obscure - and occasionally really cheap - bourbons (many of which seem to have disappeared over the last forty years; the more America homogenizes, the less I enjoy it).

Scotch whiskey has never really appealed to me, and I've been treated to some supposedly excellent examples. Whiskey arguments are moot for me nowadays, as one beer with a meal is the limit of my alcohol intake.

Mr. niteowl77

BTW, Alwynne Gwilt is one of the cooler names I have heard lately.

35 posted on 07/18/2016 9:53:35 AM PDT by niteowl77
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To: NRx

I agree with your sentiment. However, here in Virginia there are several wonderful distilleries that make some pricey (but not too) and excellent whiskeys


36 posted on 07/18/2016 10:02:44 AM PDT by Smedley (It's a sad day for American capitalism when a man can't fly a midget on a kite over Central Park)
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To: All

Woodford Reserve sure is nice.

Jack Daniels - no, thanks. Really dislike that stuff.


37 posted on 07/18/2016 10:11:36 AM PDT by warsaw44
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To: NRx

If you have never been to the Jack Daniels distillery in Lynchburg, please go. Sometime in the tour they will tell you that they send their used whiskey barrels to Scotch makers in Scotland and to Mc’Ilhenney Tabasco plants. So you are getting a little Jack Daniels taste in those two products. Keep this in mind, at least we have a variety of whatever we want, if it was up to Democrats we would only have what they give us.


38 posted on 07/18/2016 10:13:46 AM PDT by dburt2 (Jack Daniels Outselling Scotch in England?)
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To: NRx

Jack is like the Budweiser of whiskies, mass produced swill. There are far better choices, but they may not be available or affordable in the UK. Bookers, Bakers and my favorite Basil Hayden are better choices. Even Bulleit is a far better choice than Jack.


39 posted on 07/18/2016 10:14:57 AM PDT by The Great RJ ("Socialists are happy until they run out of other people's money." Margaret Thatcher)
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To: dburt2

Makers Mark in Kentucky is a great tour also.
They give you some “white lightning” at the end. :-)


40 posted on 07/18/2016 10:16:09 AM PDT by nascarnation
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