For what it’s worth:
“It could be more complicated than that, however. Recent success in Brazil, combined with disappointment in Switzerland may have encouraged Saab to be more selective in its prospective client base. Denmark would be a smaller order (around 30 aircraft), and it just might not be worth the effort to compete against industry giants like Lockheed-Martin, Boeing, and the Eurofighter consortium. Both Boeing and Eurofighter are desperate to keep their assembly lines running, while Lockheed-Martin is adamant on keeping JSF orders up in order to keep costs down. Fresh off its victory in Brazil, it would seem Saab has the luxury of sitting this one out.”
http://gripen4canada.blogspot.com/2014/07/saab-bails-out-of-denmark.html
The Swedes themselves don’t seem to be offering much as to why they weren’t interested in chasing a sale.
I just wonder if someone told them in a roundabout way, to sit this one out.