This is simply about ratings.
Nobody cares about women’s rowing, basketball, soccer, or any other simulated serious title IX sports.
Beach volleyball is about sex sells and nobody cares about the score.
Way to go institutions of higher learning.
Hate to break it to you, and yes I am sure women’s beach volleyball probably gets the gawkers who just want to see women in bikinis but there are a lot of folks who watch it for the competition, believe me on that. Its an incredible sport to watch, men or women’s. Particularly between 2 high caliber teams.