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The press will not allow that to happen though.

Trump has shown the way to do that if you have the tools to execute (established persona, excellent contacts and or money in some combination). No matter what the press tries to push, the trick to get them off message. A good way is to say something sensational sounding but of little long-term actual consequence, or better yet, something that will be received differently from the general public differently than the press (who lives in its own cocoon, protected not only in fly-over country, but even from the working classes in the cities and northeast).

An example of the former is if the candidate suggested a federal law mandating that Justin Bieber be tied down and covered with molasses and fire ants. It makes the front page of the New York Post, because it has to, and is easily walked back. A real life example of the latter is saying that there will be a wall, and Mexican will pay for it, or that the wall just got ten feet higher, etc. It gets covered, because it HAS to be. AND, the press thinks Trump is done now, but it changes the subject and solidifies the support already there.