[Campion]

The Concorde never made money. The number of people who are willing to pay $10,000 to get to Europe in 2 1/2 hours (versus $1,000 or so to get there in 8) is miniscule.

That's why the only airlines which ever flew it were government-owned Air France and British Airways. Private carriers have to turn a profit.

[Yo-Yo]

My guess is that at today’s oil prices the Concorde would still be flying.

[mountn man]

The Concorde never made money. The number of people who are willing to pay $10,000 to get to Europe in 2 1/2 hours (versus $1,000 or so to get there in 8) is miniscule.

You're comparing apples to oranges.

You're looking at a $1000 COACH ticket vs a Concorde ticket.

Per the article, they're quoting a $5000 ticket, a business class price, for what amounts to a business class product.

If Branson can pull this off and just isn't blowing PR smoke, he'll change intercontinental business travel.

[Raymann]

Actually it did, the reason it shut down was because the air-frames were old and maintenance was becoming very difficult.

http://theadaptivemarketer.com/2012/01/14/a-pricing-lesson-from-the-concorde/