http://www.cfr.org/canada/building-north-american-community/p8102
“Building a North American Community”
“HEIDI S. CRUZ is an energy investment banker with Merrill Lynch in Houston, Texas. She served in the Bush White House under Dr. Condoleezza Rice as the Economic Director for the Western Hemisphere at the National Security Council, as the Director of the Latin America Office at the U.S. Treasury Department, and as Special Assistant to Ambassador Robert B. Zoellick, U.S. Trade Representative. Prior to government service, Ms. Cruz was an investment banker with J.P. Morgan in New York City.”
http://www.rushlimbaugh.com/daily/2016/03/02/the_flaw_in_the_cruz_campaign
I remembered while watching it last night what Cruz’s strategy is and what it was prior to the campaign even beginning, and that means prior to Trump getting in.
(snip)
RUSH: Now, Ted Cruz’s strategy was very simple. He looked at the 2012 returns and saw four to five million Republicans didn’t vote. The assumption was they were movement conservatives unhappy with Romney.
Perhaps, many of them, evangelicals.
Cruz believes (and his strategy was) that if he could get all four to five million of those with the others that voted for Romney, that he could beat Hillary or anybody else. So I think the Cruz strategy has been to speak in language that appeals to movement conservatives -— and really, really committed ideological conservatives — using their terms, using their language, voicing their objectives. Not just saying he’s going to repeal Obamacare but the way he talks about doing it. It’s got a direct appeal.
It’s as though Cruz’s strategy is based and rooted in a belief that if he can attract every conservative Republican, get them to vote, that that will be enough. And I think that that has limited his appeal. He clearly can appeal to a much broader base of voters than just movement conservatives. There’s nothing wrong with trying to get them. But his acceptance last night was pretty... Not word-for-word, but in the key issues that he was mentioning — repealing Obamacare, Supreme Court nominations, all of it — it is language that is a second language to conservatives, but could be a foreign language that’s somewhat scary to people who are not movement conservatives.