The last thing Ted Cruz is is a cult of personality.
I'm so sorry, but that is exactly what he is.
And, now with "Ted Cruz for President", I think that's all he'll ever be.
Fwiw, political infatuation is a nasty thing once it has you by the short ones, easily just as bad as or worse than the other forms of infatuation.
Good luck with it and getting over it in one piece!
Few ever do.
He might not be a cult of personality. But he has a lot of people thinking he can do no wrong. And everything he says is without question truth. They seem only interested in propping him up as some hero and tearing down Trump. It drove a wedge between those who were for Trump or in support of both guys. They were at it since the day Trump joined the race. They dislike Trump with some passion.