Whatever. I'll trust their instincts a lot more than yours.
So you admit that if it was all about the ratings the it must be all about the sale of books, all about the sale of tea, all about the sale of children's books and stuffed animals.
Suffice it to say that I would not like to be trapped in a foxhole with coward Mark Levin. The sound of his incessant whimpering and crying would be maddening.