Cambridge Analytica is owned at least in part by New York hedge fund manager/CRuz donor Robert Mercer.....
The Mercers this year provided the lion’s share of the $37 million raised by a quartet of unlimited-money super PACs supporting Cruz’s campaign for the GOP presidential nomination. Cruz’s presidential campaign has contracted with Cambridge Analytica to provide data services, and the company has had talks with at least one of those super PACs, according to sources.
http://www.politico.com/story/2015/07/ted-cruz-donor-for-data-119813
ROI ??
Trump calls $20 million Chump Change.
Cruz is worried? (especially if his fund raisers drive people off)
Go TRUMP!
Campaign kickback from Team Cruz to Mercer?