Bezos’ rocket went straight up and came straight back down which is much, MUCH easier than landing a rocket from LEO.
In the future he’ll be landing the second stage and the capsule.
https://www.youtube.com/watch?v=sSF81yjVbJE
https://www.youtube.com/watch?v=Cf_-g3UWQ04
The Spacex first stage never got into orbit. It went higher than Blue Origin’s rocket, and is larger, but they are pretty much equivalent. It is the dragon capsule from Spacex that goes into orbit and docks with the space station.