[CA Conservative]

The deception is they've said they are creating a perception that these guys are coming on board one by one rather than they've already made the decision.

No, according to the article, they are "creating the perception of momentum". That is not the same thing as creating the perception that they are deciding one by one...

[joesbucks]

Same thing. The momentum deception is they are coming to Cruz’s support one by one and over time. There is no momentum. It’s been decided.