[knarf]

I am SO out of the loop, having drank a six pack over the last 5 years or so ...

But I'd say that, if beer sales are lagging, it's a social psychology problem, not the beer

Beer is drank/drunk/drinked in quantity at gatherings and people don't gather like they used to (IMO)

A subliminal and general attitude of fear and distrust (coupled with technological advantages ... TV/computers/AEIOUphones (etc.) .. ) has affected the American psyche to where we don't gather every weekend

Now it's maybe once a year or so

[Raymann]

Uh, no. Beer sales are at their highest ever...its just people are switching to craft beer at a huge rate and the big breweries are suffering.

Once people try a flavorful beer its hard to go back, even to Guinness.