There are already a significant number of people who will always believe fracking is an environmental disaster.
Too many of our citizens lack discernment so once a narrative is put out there they will always believe the lie. For bonus points have Hollywood put out a few horrible movies blaming *insert your cause here* for natural disasters or illness and it’s a done deal. This stuff migrates into children’s television shows and books and the next generation can believe the wrong thing also (reinforced by educators).
There’s a term for that significant number of people, they’re called “idiots”...