There was a restaurant that did this in Colorado that seemed like a great deal. However, when I looked into it it turned out they had a bunch of debt from fines for hiring illegal aliens. So even if I had somehow gotten a restaurant for $100, I would have been on the hook for thousands from the get go.
I'm thinking something similar is going on here.
Nah. It’s impossible to easy a 30 pound burrito. So they get free press and sell the challenge to a few idiots.