THE UBER RUSH BUSINESS MODEL:
The real business for Uber Rush will be in becoming the delivery fleet for small businesses across a city.
If a restaurant is swamped with delivery orders during the lunch hour, it can sign on to the Uber Rush merchant platform and summon a courier to its doorstep to deliver the orders for it. If a small boutique wants to add same-day delivery for its clothing or books, it can add it as a delivery option (against the slower standard choices).
Where Uber becomes most efficient, and most like FedEx or UPS, is in its ability to pick up multiple packages from multiple businesses.
Watch and see if Amazon or Alibaba will use this service. Interesting indeed!
How long before the drug dealers catch on to that safer delivery method?
Uber does not. Until they do, Fedex and UPS are saying, "Ho hum".