Save Ben & Jerry's In 1999 Garret LoPorto (23) started "Save Ben & Jerry's," a protest to stop Ben & Jerry's (a then independent model for socially responsible business) from being forcefully acquired by the multinational conglomerate, Unilever. LoPorto attracted international attention and press coverage for this protest using a viral campaign of internet publicity stunts. This included LoPorto putting Ben & Jerry's up for sale on eBay, with a record reserve price of $250 million. The eBay listing went viral.
The Occupy Movement In September 2011 LoPorto joined Occupy Wall Street in New York City,[8] and on 96.9 FM Conservative Talk Radio was described as one of the organisers of Occupy Boston[9]