For one, thing, you must read carefully from any site on which you intend to donate. But, in this case, if you simply go to FreeKimDavis.com, you will see messages that tell what those HRC people do. One, at the top center of the page, which should truly answer your question, says, "100% of every purchase goes to HRC’s fight for lesbian, gay, bisexual and transgender equality." If you're paying attention, you can't miss that, but not everyone pays attention.
Went to the site and got this message.
“Document Not Found
Sorry, the requested document does not exist on this server.”