Oh, I mis-read your headline, I guess. I thought they were raising funds to get Kim out of jail, because the gay lobby is in high panic that she is in jail in the first place, and yes, they want her OUT of jail, really fast. Reportedly.
Whether or not they care if she gets out of jail, this is a detestable effort to dupe Kim Davis supporters into giving money to them. It's purely evil, and it's FRAUD.