I sold chemical cellulose wood pulp for 30 years. Cellulose based fat substitute has been around for most of that time, although never perfected to the consumer’s palate. Maybe this time? Borregaard is a major and leading producer of chemical cellulose. In the USA, Rayonier, Weyerhaeuser, Buckeye and Cosmo Specialty Cellulose.
Some things chemical cellulose (from wood or cotton) is in -
. pharmaceuticals (as in tablets and time release pills)
. ice cream, salad dressings, artificial creamer
. pharmaceutical suspensions (e.g cough meds, eye drops...)
. paints (house, finger nail etc).
. smokeless explosive powders..
. rayon fiber
. acetate such as cigarette filters, eye glass frames, LCD screens, screw driver handles, 3M “scotch brand” tape....
all the food and pharma applications are inert and with out calories. It just “passes” right through.
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Did you have anything to do with Nanocellulose? I remember reading about it’s amazing properties a while back but haven’t heard anymore.