While I liked the guy, it will be Steve Jobs who will eventually destroy Apple. They will be frozen, focused on “What would Sreve do?” so much they won’t see it when the ground changes under Apple’s feet.
They will need to move beyond that. Also just for mental health.
True of so many companies that have fallen from inventive prominence over the years,
IBM
HP
Sony
Xerox
Polaroid
It's difficult for a company, especially when it becomes successful, for it to change course and actually promote a product which at first may look destructive to the company's current product line and profits.