“What is the market share? Where I work, we have 120 computers and not a single one is an Apple.”
Now I’m just a dumb businessman, but market share isn’t as important as:
Profit share
Profit margin
Brand loyalty
Enthusiastic receptiveness to future products.
All of which Apple has in orders of magnitude.
The rest is noise.
Best.
Ya. Doing really well in phones and players. The rest, PCs/laptops, not so much. But that has been part and parcel for Apple.
The good news for Apple is that they filled a market, music players, when no one else dared for fear of getting sued by RIAA and that has saved the company.
Otherwise, Apple would still be a company with less 10% market share in the PC business. Kudos to Apple for having this vision and making lemon juice out of lemons — credit due to them.