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Three Lessons From Microsoft's Windows Phone Misadventures (Nokia $7.6B writedown)
Forbes ^ | July 12, 2015 | Ewan Spence

Posted on 07/13/2015 8:03:27 AM PDT by dayglored

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To: Kirkwood

They’ve changed their service model to some extent. My last outing was very different. We sat at a table and did everything there. Disabled the old phone, sim card stuff, initializing with my old number, etc. I paid in cash, and the guy used a tablet as a register...and hoped up and opened a hidden cash drawer in a cabinet a few feet away. Then I ordered a wireless charger...and he had to take plastic for tbat. He whipped out a machine and swiped it right there. We never had to go to the counter, which was the center of the universe my last trip there.


21 posted on 07/13/2015 10:27:32 AM PDT by lacrew
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To: lacrew
But the point is, the AT&T store was portraying the Windows phone as a lesser device, to be used by the less tech savvy.

That's what an Apple is for. In fact, Apple has built their entire sales strategy on the concept of "tech for people who don't understand tech".

22 posted on 07/13/2015 2:26:17 PM PDT by SunTzuWu
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