The problem I saw with the names is that people could end up searching for their own names and discarding cans with names other than their own. It seems that it might narrow the consumer’s choice instead of broadening it. But I could be the only one who thinks that way. I didn’t like it, in any case.
Then how can we tell which one is new coke?
I think a lot of people saw it as a treasure hunt type of thing. I no longer drink soda at all, so I was unaffected. LOL