Just pulled out the bottle, as I just call it tomato powder. It's made by Knorr - Caldo de Tomate con Sabor de Pollo. So there is chicken flavor in it too. No wonder its s good on devilled eggs. Picture of the bottle
http://www.amazon.com/Knorr-Mexican-Chicken-Bouillon-35-3-Ounce/dp/B008OFGXEK