These a$$holes like Ford, Macy’s, JC Penny did the gay thing in the past and their sales went south. They’re pandering to 5% of the population and a far greater share of consumers like me boycott their products.
As most of us peasants are reduced to shopping at Wal-Mart and buying strictly essentials, these big names, far beyond the reach of many Americans, are simply trying to get small, short-lived boosts with blatant pandering (Who markets to a population that can’t breed?).
In the end they’ll either sell their products to Asia’s rising middle class or go out of business; there simply isn’t much of a market for over-priced junk here in the US anymore.