[McGruff]

‘WOMEN bearing their breasts to the world have been duped after it was revealed the social media trend has nothing to do with charity.’

Why do you thing they got the name BOOBS! There's a bunch of other humanitarian causes should work on also.

[a fool in paradise]

The article appears to be hyperbolic.

The hashtag was created as its own thing. Along the way some twits made the claim that it was for a charity.

Now some are donating to a charity because of the hashtag.

The charity won’t refuse the money.