Lies.
This analyst from KGI has skin in the supplier game and has been accurate for years:
http://bgr.com/2015/05/20/apple-watch-sales-projection-kgi/
He says demand is down and they’re dropping projected sales like a rock. Sounds like some “ObamaCare” number fudging going on.
Assuming they realistically only sell 10 million units at an average profit of $200 a unit, they’re only going to recover half of their $4B+ they spent developing and marketing it. Not sure what world your Apple groupies are living in, but in the NASDAQ world that’s what we call an epic launch failure.