Hamburgers, fries and milk shakes have kept them afloat for decades. Kale????
“How on earth could McDonald’s leadership be so determined to destroy their company?”
McDonald’s upper management has been suffering from what is called “Glass Tower Syndrome” for a decade or more now.
The vast majority of Leadership is so far removed from store management operations that they are more concerned with Political Correctness, office politics, and press appeal, than they are with profit. Where looking and sounding good at staff meetings is more important than actual money-making.
McD’s is far from the first company to go through this, but they are the largest right now. The only cure is a massacre of mid and upper leadership at the headquarters level.
Hamburgers, fries and milk shakes have kept them afloat for decades.
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Yes, and their bottom line is reflecting that this is no longer true.
I don’t think kale is the answer, but the answer may be too obvious to grasp ... the places they are losing their market share to for the most part use fresher and identifiable ingredients.
Whatever it is that is placed between the two buns does not, in any way shape or form, look like the burger I have ground from a chuck roast, formed into a patty and placed on my grill (sometimes I like to brown them in a hot skillet and finish them in the oven).