Actually, one one of the biggest problems McD has is trying to appease the healthy food freaks, no matter what they have done or tried over the years all that happens is they alienate their base and lose money on the products. I can tell McD how to amp up their profits overnight, it's so easy, dump 50% of the menu, quit trying to cater to ethnicities, and go back to the basics that Ray used to build the brand.
You are correct, fast and tasty burgers and fries.. Keep the nuggets around. Kids love those.
maybe one salad or two..
but the rest of the shit can go.