Exactly.
It is probably pretty similar to the simplest of the ipods. Might even use the same LCD. The smallest ipod is fairly easy to use.
It is a cool wizzy idea but I probably won’t be buying one. The cost/benefit (value) isn’t there for me.
One suggestion is that it must be very simple to use and configure with an iphone. Most people are not super techie so it has to be as simple as setting it up with a Bluetooth ear piece. And that it have decent battery life with some process for replacing the battery when it dies.
I bought the first iPod Touch. This is quite similar. It COMPLETELY displaced my home computer, being able to use it anywhere anytime for about 90% of anything I wanted the computer for (enough that I suffered thru making the remaining 10% either work by any means necessary or just dropping that action altogether).
Configuration? Tap the new “Watch” app on your iPhone, point camera at Watch face. Done.
Battery life? intense use for several hours, basic watch function for 3 days, recharge with magnetic-attach induction puck. When battery reaches “it’s dead and not coming back”, you’ll have bought a new Watch already.
Don’t want one anyway? nobody is compelling you to.