I was there at my store 3 minutes after the opening at 8am. According to the store employees, there were 30 people waiting outside.
There was only one display for clothes by the aisle, two for toddlers and girls, two end caps in the bag area for cosmetic bags, cell phone covers and lipstick, etc. and in the patio department some towels, pillows and string lights.
They had limited choice. Not all the patterns were represented or all styles of clothing that they had advertised.
It was pretty much swept clean in the first 10 minutes.
I came away with a blue and white shift dress and a jumpsuit with tropical leaves. My husband, when I modeled them later that morning, did not express enthusiasm. I am returning them. The Target return policy for Lilly’s merchandise is no one month, but only two weeks.
Lines began forming early at brick-and-mortar stores Sunday and many shoppers went home empty-handed as products sold out.
Not surprisingly, dresses and handbags quickly cropped up on eBay with more than 9,400 listings of Lilly Pulitzer Target products. “That’s really disappointing to us,” Thomas said.
Target is “not the first retailer that’s experienced its products being sold” for a profit on eBay, he said. Limited product lines “become like collectors’ items.”
He said Target does not plan to replenish supplies of the Pulitzer line, which had 250 different items.
USA Today
I went on website 7am PST & everything sold out.
There were few things I had my eye on but no luck!
Now everything on Ebay..crazy
I don’t understand this rush for Target. Lilly Pulitzer has been around awhile and you can buy it online (they have their own website) and at other stores. I have seen it at some of the high end discount stores such as Saks Off Fifth. It’s not that expensive to start with.