The 'X times less' bit has been going on about a year now, when they could just express their intended reduction as a percentage of the previous number or a simple fraction of a previous value. With a mathematically dumbed-down population, who's to know, beside those of us who work with numbers every day?
I don’t remember the formulae from high school long long ago but I understand English pretty well and am aware of the meanings of words. Hell, I read myself to sleep at night for several years with an extensive etymological dictionary. It was extensive in that the entries were long and comprehensive for 3000 words.