What is the over/under before Starbucks realizes this is orders of magnitude than the McDonalds Luvin It campaign and throws in the towel? Starbucks is getting blasted by both sides.
See post #2. Didn’t take long. Problem here is customer momentum: it’s gone viral, people are running with it, and there’s no way for SBX to shut it off.
...just checked @Starbucks on Twitter, and they’re still posting in defense of the campaign within the last hour.